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So if Facebook’s dating feature isn’t massive, why keep it around?

So if Facebook’s dating feature isn’t massive, why keep it around?

In response to these questions, a Facebook spokesperson sent a statement over email saying that the platform is designed to help people find “meaningful relationships” and that they’re “excited about how it’s performing and the feedback we’ve been getting from people who have found love through the platform.”

Zuckerberg suggested during its earnings call that Facebook Dating could eventually become a driving force for why people return to the app and engage with it

In the year and a half since its rollout in the States, Facebook Dating has now made its way to other parts of the world, including, most recently, to 32 European countries in addition to the 20 it’s already in.

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